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Frugality is the new black!?!

Frugality is the new black! It is cool to use coupons and save money!

Is frugality the new black?  Have you noticed how many couponers are out and about each time you shop?  It is amazing to me.  When I first started using coupons and building my stockpile I felt like I was “odd man out”.  Now it seems to me that frugal “is in”.  Because of the recession it not only became a necessity to use coupons and stockpile but it became a way for people to survive.  Now I find that being frugal is “in” and I like it!

Frugality is the new black! It is cool to use coupons and save money!

Every time I am out on a coupon run I find myself bumping into so many people with binders just like me.  I see people of all ages and gender strategically using coupons.  If I don’t see a person with a coupon binder I almost always see someone with their small accordion file or envelope of clipped coupons.  It seems to me that the person without coupons is the person who is in the minority these days.

I decided to look up the definition of frugality.

According to Webster – Frugal is characterized by or reflecting economy in the use of resources.

According to WikipediaFrugality is the practice of acquiring goods and services in a restrained manner, and resourcefully using already owned economic goods and services, to achieve a longer term goal.

I definitely feel like frugality is the new black!  I no longer feel “abnormal” using coupons or that I am doing something wrong when I net a free product.  It is very “in” to use coupons strategically and to save money.  What do you think?  Do you agree that Frugality is the new black?

What methods of frugal living do you incorporate in addition to using coupons?  I would love to hear how you stretch your dollar and live a more frugal lifestyle.

Ways To Save:

  • How to Shop at Whole Foods without Spending your Whole Paycheck
  • 5 Ways to Increase Your Savings at Target
  • 7 Ways to Save Money Without Couponing
  • How to Get the Most out of your Sam’s Club Membership
  • Follow Stockpiling Moms’s board Coupons and Saving Money on Pinterest.



  1. Jessica Quirizumbay says

    Hi, first of all love ur site and knowing u r from my area! and by the way i did see u in meijer last sat and notice u was introducing urself at checkout n i was afraid to aproach to u…anyways yes when i first started couponing it felt wird because i was afraid to use it but now i dont mind if people stare at me at first my hubby will think im crazy and now he loves how i bring home really cheap juice or condiments or baking needs and i even know how to make a cake…! i love meijer love the good deals and now i even see lots of people doing couponing compare to the first day i started!….i will love to meet u!. Thas my opinion and i do think is the new black hehe

  2. Melissa says

    Thanks! Would love to meet you Jessica. If you are available you should try sign up to attend our Noodles & Company Tasting for June 9th!

  3. molomatic says

    You are so right about frugality being the new black. I used to keep quiet about deals I got. Now I share tips with my friends! It is such a nice change.

    One way I try to stretch things out is to see if I can get more than one use out of disposable items. For example, I flip Swiffer sheets over and clean with both sides before throwing them away. I also cut makeup removing wipes in half and just use 1/2 at a time.

  4. lynn says

    I love being part of the frugal culture, even though a lot of my interaction about takes place online :) I love seeing all the reports of good deals from this site and a few others and then seeing if I can get similar good deals. Since starting this only a few months ago, I have saved so much, and built up a good stockpile as well! Still working on it, but loving this style :)

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