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Breakfast Casserole

Blogging 101 – Media Kit

Media Kit

If you are going to work with PR folks you will need to create a Media Kit. A media kit is a “resume” for your blog. Remember you are in the business of YOU and you will want to highlight yourself and your blog in your media kit. A media kit is normally a 1-2 page (maximum) document that includes information about yourself and your blog.

You will want to include your experience or possibly your education if applicable, site stats, contact information, what you have to offer and what you expect from your potential contacts.  This is a tool that you use to sell your blog and what it offers to potential PR people, business owners and advertisers.

You will need to clearly establish your rates. Be sure to update your media kit monthly with new stats. It is important to keep it fresh. You need to create a formula that PR folks are looking for. Share your numbers with potential PR people or as much as you are comfortable with. The formula they are looking for is

Facebook, Pinterest, Google+, Twitter, Instagram, Unique Monthly Visitors, Monthly Page Views and Subscribers.

This is a sliding scale. You do not have to keep them equal, one may be stronger than the other. However this is what PR folks are looking for in a media kit. Remember that these numbers are public knowledge for the most part so being honest is very important. You do not want to try to inflate your numbers.  Being honest about your blog and what you can offer is very important.

If you are looking for ways to figure out stats for yourself of others you can go to, or Google analytics.  All of these sites can give you stats on yourself and others.

When I attended Camp Blogaway I had the opportunity to listen to two PR panel forums which were very beneficial.  They shared so much excellent information which us which I used to create this post plus my own experience.



  1. says

    Thanks for making this post. I was just talking with a friend of mine about having a media kit. He thought that it wasn’t necessary. Boy was he wrong.

  2. Meagan Paullin says

    Can you explain just a little bit more about how you use a media kit? I’m planning on starting a blog in the next month or so, and have been trying to learn as much as possible, so your posts here have been really great! (I also loved the Problogger book, if anyone else is looking for additional info about starting a blog!)

    Would you use a media kit because you want companies to compensate you for promoting their products, is that the idea? Or is it just kind of a general “resume” letting anyone know what kinds of services you might be able to offer to a business? I can see that this is an important thing to have on a blog…. But am not entirely sure what to include, when you talk about posting the rates that you charge, because I don’t know what I would be charging rates FOR :) Thank you!!!

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